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How to write blog posts that hook readers

Writing a good blog post is critical to keeping readers on your blog! No one wants to read garbage writing! In this digital age people information is readily available all over the internet. Your first step in being a successful blogger is ensuring that your content is as good as it can be be! Read on for these tips on writing a good blog post! 

Wait, before you start reading have you started your blog?! If not, what are you waiting for? Find out exactly how you can start a blog!

Affiliate Disclaimer: This post most likely contains affiliate links. I earn a commission on qualifying purchases at no extra cost to you. 

Writing a Good Blog Post Step 1: Research

Know your Audience 

Questions to ask yourself: 

  • What are my readers interested in?
  • How can I provide value?
  • What information do they need most?
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  • Writing Checklist
  • Keyword and Topic Planner
  • Blog Post Outline
  • At a Glance Blog Post Organizer


Writing a Good Blog Post Step 2: Outline 

Outlining your blog posts creates a structure for your content. You don’t want to just ramble. Remember your goal is to provide VALUABLE content. Make this as easy on your readers as possible by organizing your content into easy, digestible chunks. 

This is super easy to do if you are writing the  list posts or how-to posts since that type of writing is already broken into those easily, digestible chunks I was talking about. 

For other types of content that doesn’t follow that format I suggest the more general format of intro, body paragraph, body paragraph, body paragraph, conclusion etc. 

I highly suggest creating a google doc template for blog posts. 

Mine is super basic, I have a spot for my google keyword research, pinterest keyword research, Pinterest Social Share #1, Pinterest Social Share #2, Intro, Headings, and subheadings and a few other important things I don’t want to forget.  

This keeps me SUPER organized. Doing this also takes out all the guesswork in how to format posts and keeps my posts streamlined. 

You can get a copy of my blog post template. By signing up below. 

It’s free, it’s basic, it GETS THE JOB DONE. Save yourself a headache and just use it! 


Pro Tip

Stay organized with a streamlined formatted outline.

Writing a Good Blog Post Step 3: Write!

Have you seen 13 Going on 30? Yes? Well, you know the scene when the editor in chief puts up the two magazine covers and says, Which do you think Holly Housewife wants to read? Her 10th or 11th secret?”

He speaks the truth! There is tons of free content out there and you need to have the best!

For those of you who haven’t seen the movie the advice is basically this: You don’t want to fall short when other bloggers go the distance! 

Writing long form blog posts is best for search engine optimization. So go long and througough when possible. Go deep into the details for your topic so that your audience doesn’t have to follow up your blog post with someone else’s blog post. Answer their unasked questions! 

Now, this doesn’t mean ramble about nothing in particular. Make sure that all the information you write is valuable. Don’t write 7 sentences when 2 will do. Remember, easily digestible bits of valuable content is key.

If you are caught up in the specific word count requirement, my recommendation is to aim for between 750 and 2,000 words. Longer content is better for SEO, however, shorter content can be better for audience engagement. This of course can vary by niche. 


Pro Tip

Easily digestible bits of information is key!

Writing a Good Blog Post Step 4: Revise and Edit  

If you remember your basic English classes from high school you might recall your teacher talking about the importance of revising and editing. For a quick refresher course revising is when you rewrite content by rewording things, moving items around, and checking for things like flow, readability and style. Editing is when you check for errors in grammar or spelling.

Revise Paying Special Attention to Introduction and Conclusion

When revising your introduction remember that this is the first thing your audience will read when they get to your post. You only have a few seconds to hook the reader and make sure they want to continue reading. Make sure that your introduction is engaging, and tells your reader exactly how this post will help them. 


When revising your conclusion, remember to include a call to action. Your Call To Action can include

  • Signing up for your newletter 
  • Offering an opt-in 
  • A sales pitch 
  • Share your content on social media 
  • Link to other relevant blog posts on your site 
  • Leave a comment 
  • Follow you on social media, etc.

To make it very easy for your readers to share your content install plugins that will allow readers to share content directly from your blog. To ways to provide social sharing icons is by using either the Social Warfare plugin as low as $29/ year or by using Tasty Pins also $29/year. 

You can also install the MiloTree popup. (Affiliate Link) This is a small popup that shows up on each blog post encouraging your readers to follow you on either Instagram or Pinterest. It’s an easy no-stress way to passively gather followers. Despite being a search and discovery engine Pinterest followers actually do actually matter! 

Note: We are an affiliate for MiloTree. We love the product and would never recommend it if we didn’t! Our affiliate code allows us to earn a small commission at no cost to you! 

Edit for Errors

Lastly, you want to read back through your whole post and check for errors in spelling, punctuation, and grammar. The Grammerly extension is a great starting point but I still suggest going back and reading your blog post yourself. Reading it aloud can be really helpful! 

 Writing a Good Blog Post Step 5: Hit Publish and Start Marketing!

You’ve done it! Your amazing blog post is written! Hit that little publish button and put it out into the world!

Remember though, that no one will be able to find your blog post in the big wide world of the internet unless you do some marketing! 

Read: How to Create a Social Media Strategy for Bloggers

Read: Pinterest Marketing Using Tailwid

In conclusion, writing amazing blog posts doesn’t have to be difficult! Just follow the basic writing process: Research, Outline, Write, Revise/Edit! 

Make sure to follow us on Pinterest or more blogging tips! 

And as always, stop dreaming and start doing! 

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