When setting up a Pinterest Business Account a little bit of research at the beginning goes a LONG way. When I set up my first Pinterest Account for Bringingbackthehousewife.com it took me, literally, weeks to finish.
Granted it was my first time trying to optimize a Business Profile but I was also doing it without a real plan in mind. Compare that to when I set up my SparkMediaEssentails.com account I was able to set it up one rainy Sunday afternoon.
It’s your lucky day because I am going to give you some tips and tricks so that setting up your Pinterest Business Account will be easy and effortless for you.
Affiliate Disclaimer: This post most likely contains affiliate links. I earn a commission on qualifying purchases at no extra cost to you.
Step 1: Research your keywords
Use the search bar in Pinterest to type in some potential keywords in your niche. The colored boxes that show up below are suggestions that Pinterest offers of other related searches. Use these to help you with keywords.
Step 2: Write your Profile
Write a short but keyword rich bio for your profile. Pinterest only allows 160 characters for your bio so use those characters WISELY.
Related:
Pinterest Marking Using Tailwind
How to get Followers on Pinterest
*You can add a photo by clicking on the three dots in the upper right hand corner and selecting settings>>edit profile
Pinterest Tip
Beware of “keyword stuffing”. Write out your bio in simple sentence using keywords but DO NOT just write a list of kewords!
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Step 3: Upload a photo.
Since Pinterest is a semi-social network (it’s really more of a discovery and search engine) a profile picture helps instill trust in your future readers, followers, and clients. Last I checked the image size should be 165X165 pixels. Pinterest will resize for you when you upload but you want to be sure that the picture is a square.
*You can add a photo by clicking on the three dots in the upper right hand corner and selecting settings>>edit profile
Step 4: Claim your Website:
It’s very important that you claim your website because it shows Pinterest that you own your content. It will help to protect you down the line if people start stealing your content because you will be able to prove that you own that content.
Pinterest has a very clear post on the how’s and why’s of Claiming Your Website.
Follow the steps, Pinterest outlines and wait 24-48 hours to see if it has been verified.
You can also use the free version of the Yoast Plugin to claim your website.
From Settings Menu click “Claim” on the left hand side
Next, type in the name of your blog.
Select your claim option, I would suggest uploading the HTML file. Don’t worry I am going to show you how!
Select “Upload HTML file” and hit next. It will download a file for you.
Now, things are about to get crazy!
You are going to go onto the very back end of your blog. Login to BlueHost and select advanced settings
Next, click on file manager.
Next, find where it says public_html and click.
Click upload at the top.
Drag and drop the file that Pinterest gave you.
When the green bar says 100% you are good to go!
Head back over to Pinterest and hit finish!
Pinterest can take a few days to confirm your site but they are usually pretty speedy!
Step 5: Create 10-15 Boards that are keyword optimized
Use your keyword research from Step 1 to create 10-15 boards. You want your board names to be relevant and CLEAR to your niche. The board title “Quick and Easy Weeknight Dinners” will always perform better than “Dinner Yummmmmm” Leave the cutesy titles behind.
Also, be sure to write a clear description for each board using your keywords. Your descriptions should be written out in sentences and not keyword-stuffed.
Add to your Boards at least 10 beautiful, relevant pins to start. You want to provide value to your followers. Make sure that the pins you add from other people are relevant, on brand, and lead to valuable content. Do not save pins that have broken or expired links.
There you have it! That’s how you go about setting up a Pinterest Business Account!
While you are at it you might want to start considering using a scheduling service. Tailwind is the service we use and it saves us hours and hours of manual pinning time.
Tailwind allows you to schedule hundreds of posts in just a few minutes, sign up for tribes which will increase traffic, and provides pretty in-depth analytics which will help you improve your Pinterest Marketing.
You can sign up for Tailwind for free and schedule your first 100 pins. After that, there are several different packages available.
The Basic Tailwind Account called Tailwind Plus starts at 9.99/month per account and its billed annually. This membership includes
- Smart scheduling
- Unlimited scheduling
- Profile and board metrics
- Basic website insights
- 30 day history archive
- 5 Tailwind Tribes Memberships
- 30 Tailwind Tribes submissions per month
- 250 Active Smart Loop Posts
After that there are many different upgrades you can select. I highly, HIGHLY, HIGHLY recommend signing up for the Tailwind Plus account. The time you will save scheduling pins and using Tribes will more than earn back your $9.99 a month investment. Sign up and schedule your first 100 posts for free, here.
Why Spark Your Blog?
We have been where you are! We got married, overspent, had a baby, and felt like we were drowning in student loan debt, bills, and every day expenses. Starting our first blog changed everything! With my little mommy blog, I was bringing in over 1k a month in less than a year with pretty minimal effort and maintenance (after I got the blog off the ground that is!)
That could be you too! If you have a few extra hours to spare each week think about what that extra income can do for you! And if you work really hard you can turn blogging from a side hustle into a full-time gig! It's possible!
So stop dreaming and start doing!
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