How to Create a Pin on Pinterest

You have probably heard tons of bloggers telling you to use Pinterest to market your blog (including me!) 

I got the same advice when I first started blogging. But no one told me how to do that? How do I design a pin? Where do I upload it? Then what? 

Don’t worry, I won’t leave you in the dark like I was. I answer all your questions in this post! 

From my experience, Pinterest is by far the easiest and fastest way to get organic traffic to your blog. How do I know this? After 1 month of using Pinterest to market my first blog, bringingbackthehousewife.com, I went from 1 user (my mom) to a little over 14 thousand new users. HUGE growth! Pinterest is completely worth your time and BEST OF ALL it’s FREE! It doesn’t get any better than that!

Did I mention that happened during my second month of blogging? 

You might be wondering why you should use Pinterest. Well here are some basic stats to get you interested.

-Pinterest has over 250 million active users! 

-Pinterest users commonly use Pinterest to help plan purchases and get shopping ideas. 

-Over 2 million Pinterest users save shopping pins daily! 

-More than 80% of Pinterest users are women! Millennials use Pinterest as much as Instagram!

-40% of Pinterest users have household incomes of more than $100K! 

So what does this mean for your blog?

In a nutshell, that means that there is untold potential for finding new readers for your blog from Pinterest! People go on Pinterest every day looking for things to buy and ways to spend their money! It is all kinds of smart for you to use this to your advantage! 

Also important to note: Did you know that the average Pinterest pin has a life of 7 months! To put that in perspective the average tweet life is 7 MINUTES and the average Facebook post life is 30 MINUTES.

We are comparing MONTHS to MINUTES ladies and gentleman! 

What does this mean for you? 

Pins last a long time on Pinterest. That means the time you spend developing pins is time extremely well spent! 

For more details on Pinterest Statistics check out Omnicoreagency.com. This article has tons more interesting statistics about Pinterest!

How to Create a Pinterest Pin: Step 1–Designing Beautiful Pins

To design pins we prefer to use Canva.com. Canva is a great online graphic design tool. You can use Canva to edit photos, overlay text, and create beautiful custom graphics for your blog and Pinterest! There is an excellent free version that I used for my first 3 months as a blogger! Once my business starting picking up a bit I did invest in the paid version so that I had a bit more versatility. But honestly, you can get really far just using the free version of Canva. I can’t recommend Canva enough!

How should your pins look?

No matter what program you use to design your pins there are a few things you should keep in mind. 

1. Pins should be vertical and around 735pxX1102px. This gives your pin its best chance at standing out on Pinterest while not risking the chance that it will get cut off. Canva automatically sizes Pinterest Pins using this exact dimension. I try not to vary too much from this size. 
2. Pins should be easy to read! Watch out for scripted font and difficult to read colors! 
3. Use high quality images! Dark and out of focus pictures do not do well on a visual board like Pinterest. For free stock photography check out Pexels.com, Pixabay.com, and Unsplash.com
4. Don’t forget to include your website name somewhere on the pin
5. Use branded colors and fonts as much as possible. This provides brand recognition for your website and encourages users to click on your pins more often.

How to Create a Pinterest Pin: Step 2–Uploading a pin on Pinterest

First, log in to your Pinterest account. 

Click on the red circle with the plus sign on it and select “Create Pin”

Drag your Image or Upload from your computer. I prefer to download my pin off of Canva and drag it from the recent downloads bar when I am ready rather than clicking upload and looking through folders, but that’s just a personal preference.

Type a description of your pin into the space provided. Make sure to use relevant keywords and hashtags to increase your Pin’s chances of being found when searched on Pinterest. 

Add the URL from your post. Don’t just link to your homepage! It’s important that you link directly to your post. This means you add example.com/my-new-post and not just example.com.

Lastly, choose the board that you are uploading this Pin to. The first time I upload a Pin to Pinterest I prefer to upload it to my “Best of” board. This is a collection of all my Pins and posts in one place. I highly suggest you create a “Best of….” board. This will save you lots of time later. 

There you have it. Now you know how to upload your own Pin onto Pinterest!

So what’s next?

Well, if you are ready to take your Pinterest game to the next level it is time to invest in a Pinterest marketing program like Tailwind (affiliate link). Tailwind allows you to schedule pins in advance!

Read: Pinterest Marketing Using Tailwind

Read: Creating a Social Media Strategy

This is a huge time saver! You are also able to loop pins so that they get repinned on a regular basis! Tailwind also gives you access to something called Tailwind Tribes. Tailwind Tribes are groups of like-minded bloggers that are helping each other share and grow content. Tribes can be crucial for growing your Pinterest reach. Especially in the beginning when you are just starting out! 

If you are interested in Tailwind you can use my affiliate link to get started and schedule your first 100 Pins for free! 

Did I answer all of your questions? Let me know in the comments if there is anything else that you want to know! Also, do you have any tips or tricks? Comment below and let me know! Let’s grow our blogs and businesses together! 

Cheers!